cruelty-free makeup brands that I want to try out in 2020
- Missy
- Apr 8, 2020
- 3 min read
Updated: Dec 5, 2022
It was a huge blow, and now that my eyes have been opened to the prevalence of these unethical business practices I've been making an effort to do more research and only buy from cruelty-free brands. I really can't fawn over my cat Scorsese (pictured looking for treats) while applying makeup on my face that hurts other fluffy creatures. I'm using up the questionable products that I do have (there's just no point in wasting them), so it does mean that I get to try out new brands and products! Here are a few brands that I fancy trying out in 2020- just because I'm open to trying new things doesn't mean that I'm going to be irresponsible with my spending!
Clionadh Cosmetics
I am the biggest sucker for duochrome eyeshadows, and that the speciality at Clionadh Cosmetics. With an enormous range of gorgeous multichrome single shadows, you're bound to find the missing accent shades for your collection! It is worth noting that since they're an indie brand and seem to make their eyeshadows to order, so it can take several months for orders to arrive. They also only sell single-pan shadows, so you'll need a magnetic palette to store them in. I don't really like the aesthetic of magnetic palettes, but I definitely need to try them after reading their glowing reviews and seeing their swatches on their Instagram page.
Melt Cosmetics
Melt Cosmetics are famous for their eyeshadow palette colour stories; two thirds consisting of a cohesive blend of similar colours, and the final third going in a totally different direction, creating a unique theme. As a brand, they seem to lean into palettes that are very vibrant and colourful, which really aren't my cup of tea, so so far I haven't purchased anything. That being said, I think that that the Millennium Pinx palette is stunning and it's really tickling my fancy. I've also heard a lot of good things about their lip products so I'd like to try them too.
Shroud Cosmetics
A new brand on my cruelty-free radar, Shroud Cosmetics (formerly Strobe Cosmetics) has a really interesting and gothy aesthetic that's right up my street. The colour stories are interesting, and the packaging is really attractive. While they do have a lot of bright, interesting palettes, they do mix it up with other palettes with darker tones.
I have my eye on Arcana; it's not too witchy that it's childish in theme, while having a selection of shadows that I can see myself mixing and matching on the daily!
Lunatick Cosmetics Lab
Another alternative and gothic indie brand, I've had me eye on Lunatick Cosmetics Lab for a while now, but I've still not bitten the bullet and picked anything up. Lunatick Cosmetics is one of those alternative brands that does a really great job of being dark and decadent, while also using the right colours to prevent them from being stale. Whether you're more interested in nude, muted looks, or you're a unicorn rainbow in human form they cater for every taste. And they have the most incredible packaging too. The Pro Contour Book volume 1 is on my wishlist for 2020; I've found it virtually impossible to find a cool-toned contour powder and I'm living for this palette. It's worth noting that Lunatick Cosmetics are quite expensive, and adding shipping and possibly customs tax to the EU make their products very much a birthday treat, so I definitely won't be able to buy it anytime soon!
Wild Spirit Fragrances
It blew my mind when I realised that all of the big fragrance companies aren't cruelty free. I've been a huge fan of Guerlain perfumes for the last few years and I had hoped to have a nice collection from the brand- until I was hit with the truth.
From all of my research, Wild Spirit Fragrances seems to be one of the best cruelty free perfume brands.
I'm personally a bit skeptical about buying fragrances online that I haven't tested, but they do have a nice selection of testers that you can order for not too expensive- and the full size bottles are quite reasonable too!
Being more conscious about the brands that I purchase from, and just promoting cruelty free brands in my own makeup collection is taking time. I've realised that I'm not going to be 100% cruelty free from the get-go, and it's all about baby steps.
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